Our Mission

We love movies as much as you love movies. In a world that keeps creating more and more stuff to divide us, movies bring us together. So we’re embarking on a mission to make movie watching and popcorn even more social and fun through technology. Pretty progressive for a popcorn company founded way back in 1984, huh?

Our Laboratory

Pop Secret Labs is where our experiments, or "kernels" as we like to call them, will live. We’ll be sharing a bunch of apps, tools, and fun partnerships with you. So, keep checking back to try ‘em out and give us feedback. The more you get involved, the better all of our movie experiences will be.

Labels for Education

We’re thrilled to be the first (and only popcorn) brand to join Labels for Education. For 40 years, this successful program has nourished kids’ potential by providing local schools the resources they need. And it’s easy to participate. Learn more about Labels for Education here.

Our Mantra

Our kernels are your kernels. Share them with the world! Let’s use popcorn and movies to change the universe. Or, you know, make it a better place to watch movies, at least.